Growth is the goal of most businesses and is the reason behind many decisions that affect the daily workings of a company both internally and externally. Business growth is impacted by consumer trends, market opportunities and decisions made by company leadership.

Growing a business takes planning and concentrated efforts that fall into these main categories :

• Organic: Organic growth happens when a business creates the right conditions for expansion. This includes physically expanding office space to allow for company growth or increasing product offerings.

• Strategic: A strategic approach focuses on long-term growth through specific initiatives. Businesses often move into this growth stage after a period of organic growth. Companies may try to gain a share in untapped markets or plan to produce new inventory.

• Partnership/merger: This type of strategy occurs when a company joins with another business to create more market opportunities.

• Internal: An internal growth strategy is one that works to maximize internal processes to increase business and revenue.